Released on = December 12, 2005, 1:19 pm

Press Release Author = Financial Fitness Institute, LLC

Industry = Accounting

Press Release Summary = Virgin Mobile USA and The Financial Fitness Coach, have
teamed up to help parents educate their teens on making smart buying choices and to
promote financial literacy lessons that will last a lifetime in a series of live
national radio interviews scheduled December 12 through December 15, 2005.

Press Release Body = FOR IMMEDIATE RELEASE

December 12, 2005 -- Virgin Mobile USA and The Financial Fitness Coach, have teamed
up to help parents educate their teens on making smart buying choices and to promote
financial literacy lessons that will last a lifetime in a series of live national
radio interviews scheduled December 12 through December 15, 2005.

"Many teens have their own purchasing power and don't want to wait for their parents
to buy them the latest gadgets they crave, so now more than ever parents need to
provide a balance between helping their teens be financially independent and
teaching them to become educated consumers." says Sanyika Calloway Boyce, Financial
Fitness Coach and author of Teen Money Tips: Simple Steps For Banking, Saving &
Making Money.

With a mission to make the holiday season a lot less stressful for parents and
happier for teens, Virgin Mobile USA, has named Sanyika Calloway Boyce as the
spokesperson for their holiday media campaign, "Teens and Money: Smart Choices for
2006."

Listeners who tune in to one of several live national radio interviews scheduled to
air this week will hear useful information on how to avoid the hidden costs of cell
phone family plans, choosing the best credit cards to teach teens financial
independence and tips for opening high yield savings accounts with holiday money.

According to the National Council on Economic Education, only 26% of teens and young
adults say their parents taught them how to manage money. As a former debt strapped
college student Sanyika Calloway Boyce knows what can happen when out-of-control
spending clashes with a lack of financial education.

"Often parents of college age students struggle with teaching them about money while
they're away at school. A simple solution is for parents to give teens access to the
money they'll need for school expenses by using a pre-loaded debit card or co-signed
credit card to help them set limits and work within a budget," says Calloway Boyce.

The "Teens and Money: Smart Choices for 2006" campaign will empower parents tuning
in to the live radio interviews with the ability to give their teens the gift of
money smarts. Listeners will also get details on how to receive a complimentary copy
of "Teen Money Tips" courtesy of Virgin Mobile USA. And with January being Financial
Wellness Month it is the right time for all family members to commit to making
better money choices.

For a list of stations and interview times, visit www.FinancialFitnessCoach.com for
the full schedule and more information.

###



Web Site = http://www.financialfitnesscoach.com/

Contact Details = Maria Novey